KMID : 0665420150300060726
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Korean Journal of Food Culture 2015 Volume.30 No. 6 p.726 ~ p.735
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Study on Perception and Preference Regarding Korean Fast Food among Students with Food-related Majors City of Pegnitz in Germany
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Song Joo-Eun
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Abstract
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The purpose of this study was to investigate the perception and preferences relating to Korean fast food among students
of the College of Hotel management in Germany and utilize the analyzed data as baseline data for globalization of Korean
food. A total of 74 students with food-related majors were asked to complete a survey after cooking and tasting seven
different kinds of Korean dishes themselves. Exactly 97.3% of students reported that even though they never tried Korean
food before, that Korean food is uncomplicated and interesting to cook, very healthy with abundant vegetables and rice, and suits their palate. Regarding the seven dishes of Korean food, the students stated that Gimbab (±è¹ä) is most suitable for fast food and sorted Japchebab (Àâä¹ä), Gunmandu (±º¸¸µÎ), Bulgogidubbab (ºÒ°í±âµ¤¹ä), Makjeok (¸ÆÀû), Bibibguksu (ºñºö±¹¼ö), and Musaengche (¹«»ýä), in descending order, regarding globalization of Korean food. Gimbab (±è¹ä) and
Gunmandu (±º¸¸µÎ) both received the highest scores for being the most preferred Korean food. As students indicated
Korean food as a dish they would like to cook again, recommend to friends and familyies, and buy if sold in Germany, this
survey suggests that Korean food can be a competitive fast food in Germany.
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KEYWORD
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German students with food-related majors, preference, korean food
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